New rugs collection designed by Dimorestudio and Emtivi Studio for Illulian’s Limited Edition, the ...
Let’s try a change in your Milan shopping guide! The concept of permanent pop-up store is a real i ...
Milan is a worldwide design hub and if you’re a furniture fanatic you probably should read this ar ...
New rugs collection designed by Dimorestudio and Emtivi Studio for Illulian’s Limited Edition, the exclusive brand line that collects rugs in limited edition designed by celebrities and illustrious characters in the world of design, art and photography. This is the most recent and interesting italian design collaboration. The […]
Let’s try a change in your Milan shopping guide! The concept of permanent pop-up store is a real innovation for Louis Vuitton, in which La Rinascente gets a new space. The ground floor becomes a temporary store with a constantly changing product animation and interior design. This enables the House […]
Fashion week Milan 2016 stills in the air…Bringing luxury fashion shopping and customer service to an elite and private luxury fashion club will be a new fashion trend in 2016. Thinking in that, Ralph Lauren inaugurated his private luxury fashion club in Milan, the Palazzo Ralph Lauren, becoming one of the newest Milan attractions! For next season, here it is “What to see in Milan“!
About 300 top clients were invited to tour the sumptuous Ralph Lauren store, set within a grand apartment boasting a sprawling rooftop terrace, an in-house chef, and scores of exclusive products, from tri-color crocodile Ricky bags to Automotive Skeleton watch with its unusual burl wood bezel and see-through mechanisms, not yet available in any Ralph Lauren store.
Clients were also invited to place orders on Lauren’s spring 2016 runway collection, which was presented on live models in the palazzo’s courtyard earlier in the day for editors who might not have attended New York Fashion Week.
Resembling a home more than a store — and designed to forge personal relationships with its VIP customers — the club is accessible by appointment. Most of the women’s clothes and accessories — skewed to exceptional pieces and exclusive items, including fine jewelry — are tucked into wardrobes.
The furniture and hurricane lamps on the terrace, all from the Ralph Lauren Home collection, are also available for purchase, or to enjoy during specially curated cocktail events, lunches or dinners.
To make way for the posh new concept, the company discontinued the lease on its multibrand format store on Via Montenapoleone, leaving luxury fashion with a gap in this Milan Luxury Avenue. It is understood Lauren could duplicate the hyper-luxurious shopping concept in other key fashion capitals.
The designer called Milan “a unique city where people appreciate refinement, quality and style,” and said the club would offer “custom experiences” in a romantic and glamorous setting. Members of the club also receive priority reservations at Ralph Lauren eateries, invitations to special events and other personalized services.
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