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Milan Design Week 2016 NEWS: Ventura Lambrate has revealed the participants who will exhibit at Fuorisalone 2016 under one of its themes, Thinking Traditions and Academies, for its event during Milan design week from 12 to 17 April 2016.
Ventura Lambrate -one of milan design districts at Fuorisalone- is the flagship event of Ventura Projects, an organisation that aims to present ideas at the forefront of contemporary design. Held in the Lambrate district of northeast Milan, the event runs alongside the annual Salone del Mobile and furniture show. Each year, Ventura Lambrate announces a series of themes to be explored by a variety of designers, including established brands, emerging talents, galleries and institutions.
This year, the seventh edition will feature both designs that interpret the meaning of tradition and projects from 27 international academies. Designs exhibited under the Thinking Traditions theme include Constructed Feast by design firm Tinkah LLC, based in the United Arab Emirates.
Ventura Lambrate 2016
Its dynamic curated format balances renowned designers with emerging talents, independent studios with established brands, design academies, galleries and institutions. Conceptual experiments are juxtaposed with professional presentations. In this way, visitors are challenged to view design from different perspectives, and participants are connected with others working beyond their own domain.
Consciously and unconsciously we have inherited traditions acquired from our family and friends. Traditions, resulting in customs and habits, are passed on from generation to generation. And so traditions have found their origin within cultures, families, friendships and personalities. Traditions are everywhere, and form an important source of inspiration for today’s designers.
Mealtimes are a social occasion and are seen as a time when family and friends come together. The project Constructed Feast by Tinkah LLC from the United Arab Emirates draws inspiration from the traditional nomadic dining experience and ceremony of eating. Central to this tradition was the use of thick woven floor mats and vessels that made it possible for large gatherings of people to eat together. The collection is designed not only to bring us together in a traditional manner, but also aims to celebrate the traditional natural materials and resources that we have around us, such as sand, clay, pewter, textiles and leather.
Within Thinking Traditions the opposite will be presented as well, namely breaking with a tradition. With No Sauna, the group of designers want to break with the current conception of Finnish design. The sauna is a major part of Finnish culture. For No Sauna the sauna is taken as a metaphor for the Finnish mind. “We are designing objects that reveal a hidden face of Finnish design and image of culture”, says designer Lea Randebrock.
University of Lapland
Interactive Arctic Design will be on display for the project named Kaiku, which means echo in Finnish. The exhibition, by the design students of the University of Lapland, aims to bring the possibility to experience the unique arctic ambience to Milan. The exhibits illustrate the combination of artistic design visions and technological innovations. Arctic Design is used as an approach to demonstrate and communicate the possibilities of future technologies.
Do you already know which design event at Fuorisalone 2016 will you attend?