Frida Giannini steps down from Gucci! Gucci’s creative director and CEO Patrizio di Marco have both stepped down. According to World’s Fashion Magazines and Kering, Marco Bizzarri is been appointed as new CEO of the italian luxury fashion brand! Milan Design Agenda was surprisingly caught about it!
Marco Bizzarri, head of the parent company’s luxury-couture and leather goods division, will take over running Gucci on Jan. 1, Kering said today in a statement. Giannini will depart at the end of February after showing her fall-winter collection, and a successor will be named later.
Gucci has struggled as customers switch to labels they perceive to be more exclusive. Comparable revenue fell 1.9 percent in the third quarter, though the company has said it’s confident of returning to positive trends in the near future.
“I truly enjoyed working with Patrizio,” Kering CEO Francois-Henri Pinault said in the statement.
Above all ,in Luxury fashion brands, consumers make the rules:
“The relationship of consumers towards luxury brands is changing,” said Claudia d’Arpizio, who specializes in luxury goods as a partner with Bain in Milan. “It is also very individualistic. These people are not just looking for status symbols, the ability to show they are a connoisseur.”
Regarding to Di Marco, after joined Gucci in 2009 from sister brand Bottega Veneta, he sought to move Gucci up-market by reducing the use of the label’s famous double G logo, narrowing the product range and re-introducing classic styles in luxurious materials. Giannini had led Gucci’s creative team since 2006.
The last Frida Giannini fashion show, where she delivered a terrific spring collection full of rich textures, gorgeous colors and rigorous silhouettes!
Now, Milan Design Agenda ask you. How will be Gucci’s path in 2015?