Tory Burch new window display at via Della Spiga boutique – Milan Design Agenda.
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Tory Burch new window display at via Della Spiga boutique
May
4
Tory Burch new window display at via Della Spiga boutique


To celebrate Tory Burch’s “Spongeware” collection, London-based design studio Glithero, created a bespoke window display for the Via Della Spiga boutique.

 

Tory Burch luxury fashion brands in Milan

 

Tim Simpson and Sarah van Gameren, the design duo behind Glithero, dressed one Tory Burch’s window with a colourful totem of deep blue sponges to showcase the collection itself, while a mechanized installation sprung into action in the neighbouring street-facing window, compressing squared off and circular sponges against the glass window.
SEE ALSO: Milan Fashion Boutiques – Gucci unveils new store concept

 

 

Tory Burch new window display at via Della Spiga boutique (10)

 

The dappled, hand-applied patterns and variegated colour palette of the collection has its roots in the potteries of the UK, which later flourished in the US. Artisans began using sponge to add swirling, textured designs to ceramics, creating uniquely decorative tableware with an opulent feel.

 

Tony Chambers and James Bradburne

 

Inspiration behind the installation
Each window tells a slightly different story. One really takes the sponge as a starting point, the material of sponge, and they built a kind of tower of them. It’s kind of like an accumulation of blocks, or stacking of blocks of foam.

 

David Chipperfield, Tony Chambers and Evelyn Stern

 

The other window, was focus on the technique. Whereas the left-hand window is more about the material, the right-hand window we focus much more on the technique of using the sponge against the ceramic.

SEE ALSO: Milan Fashion Boutiques – Bottega Veneta first home collection store

So they created a machine that consists of sixty smaller sponges that you can hold in your hand. It’s pressing sponges against glass, so people at street-level can see exactly what this moment of touch, or moment of impression, is really about.

 

JJ Martin, Fernanda Casiraghi,Margherita Puri Negri

 

Valentina Scambia, Virginia Galateri di Genola, Glithero artists Tim Simpson and Sarah van Gameren, Will Yates-Johnson

 

See why luxury fashion brands as Tory Burch set big presentations:

 

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