You might be wondering: what is this group called Design Holding and what is it about? Well, this is a project that was recently created by Investindustrial and The Carlyle Group, consisting of the new global high-end interior design group that brings together the three iconic companies: B&B Italia, Flos and […]
At Salone del Mobile 2016, MOOOI will introduce a 22 new pieces that majestically will set beautiful compositions giving you a mysteriously and seductive furniture trade show! From 12th to 17th April 2016, during Salone del Mobile’s 55th edition, Moooi invites you to explore an entirely new world of creations at via Savona 56, Milan. Moooi is eager to transform the 1.700 m2 space into a universe of sophistication, surprising creativity and rebellious harmony.
Radiating from this nucleus, numerous side passages lead to 14 luxuriously captivating, and elegantly styled home settings, which embody the rebellious spirit of today’s creative community. This surreal and imaginary world is integrated with 21 new Signature Carpets and 22 new broadloom wall to wall creations.
Thanks to a high resolution printing technology, the carpets complete the home settings with a unique combination of vibrant colours, photo realistic images and magic three dimensional prints that draw you into their world. All these elements are combined under the theme of Rebellious Harmony – a timeless sense of poetry and harmony, qualities at the heart of Moooi’s style since the brand’s inception 15 years ago. “This year’s somewhat paradoxical theme of Rebellious Harmony is perfectly in tune with our own core beliefs”, says Moooi CEO Robin Bevers. “At Moooi, we strive to embrace the polarity between creativity and business, between chaos and order”.
Revolutionary technologies for a bespoke approach to carpet design:
This year, Moooi will present instruments that have been implemented to facilitate the realisation of individual requirements. For ambitious projects, clients are offered the freedom to draft their own carpet design, with the aid of a step by step guidance process that falls under the category Your Own Design. We have also been developing Moooi Works carpets Configurator, a clever digital tool meant mainly for private clients who want to customise a Moooi Works carpet by defining the colours, shape and sizes of its pattern. At this year’s Salone del Mobile, we are looking forward to demonstrate how easily our Moooi Works carpets Configurator functions!
Enjoy a flourishing new furniture collection:
Love and feel loved on Lorenza Bozzoli’s Amami sofa, an elegant, cosy triumph of fringed, soft, light-hearted beauty to start your visit comfortably and in style. Then move onto Jackson, designed by Marcel Wanders with an elegant canvas of black leather to comfort you and put you in the right frame of mind. What next? A dancing sofa? Yes, Charleston by Marcel Wanders fits perfectly in the black ballroom, having decided to take dancing lessons to another level. The books on Paul Cocksedge’s Direttore bookshelf are resting in compositions that defy the laws of physics, without any visible support. Inspired by the postmodernist, colourful bookshelves designed by Ettore Sottsass and the Memphis Group. To conclude your visit, follow the soft elegant lines of the Compression sofa by Paul Cocksedge, in luxurious Carrara marble. A humble foam counterpart coexists with this piece, in perfect and mirrored harmony.
A broad selection of new carpet designs:
Maison Christian Lacroix envision different artistic styles connected to their historical moments are envisioned by in the Malmaison and Palais Royal carpets. Observe the fashion house’s use of bright floral prints, hypnotizing patterns to create a touch of glamour.
Umut Yamac’s Perch Light Tree Lamp will stand tall in Moooi’s ballroom space with its 2.5 m trunk and a friendly flock of birds on its branches to welcome and seduce you with their joyful swinging dance. Mesmerized by the sun-bathed birds, you might just need to cool down by leaning on something solid, strong and refreshing.
Paul Cocksedge’s Compression Sofa Marble, sophisticated and eccentric, is what you are looking for. An impressive sofa with soft cascading shapes, made of six tons of skillfully carved Carrara marble, it’s a piece of art and a celebration of a wonderful material!
Ready for an intense Milan Design Week 2016 in one of the most looked forward milan design districts?
Speaking in having the best furniture design brands in Milan’s tradeshow, what about this combination of different style for one home like this one?