You might be wondering: what is this group called Design Holding and what is it about? Well, this is a project that was recently created by Investindustrial and The Carlyle Group, consisting of the new global high-end interior design group that brings together the three iconic companies: B&B Italia, Flos and […]
With Salone del Mobile 2016 approaching, it’s time to know what the best Italian furniture brands will introduce! Milan Design Agenda will start with Minotti Collezioni furniture preview at Milan Design Week 2016. Minotti Collezioni living philosophy is located between art, architecture and fashion for a contemporary decò. The italian design brand stands for a classic style, but is focused to the contemporary trends.
The company Minotti Collezioni was born in the centre of the worldwide known area of Brianza. In this famous productive area the firm starts its production of classical style furniture. In the recent years the company chooses to update its own proposal by creating products in a Déco-contemporary style, which is direct to a target mainly oriented to the current trends.
Today the attention of the company management is pointed towards the creation of a proper company philosophy, called The After Work Living Philosophy, which engages the Clients completely, by transferring a mood and a life-style signed by Minotti Collezioni.
The After Work Living Philosophy
The Living Philosophy of the home signed by Minotti Collezioni comes to life and is aimed at continuing the search of style and conceived as the soul of living emotions. This Philosophy is thought to enjoy sensations through products conceived to be lived beyond the current trends.
Art, Fashion and Architecture fuse together to express a Design that is contaminated by inspirations coming from the years of Art Déco to nowadays… and thanks to the competent tailoring ability, creative and handcrafted skills of manufacturing, we want to give emotions and beauty to the spirit of who experiences his own home.
The new Brand
In order to support the new Living Philosophy, the company Minotti Collezioni chooses to refresh its company image by introducing the new Brand that contains the distinguishing features of the company.
The Brand has been designed and coordinated by Architect Fabio Crippa, who has identified in a symbol the lines and the main features of the architecture of the early 1930’s, through the search of geometrical elements typical of these years. The synthetic and aerodynamic lines, the elegant and essential forms, reflects the new company concept as well.
Have you already decided which exhibitor you’ll see at Milan Furniture Fair 2016?