Rossana Orlandi is a household name in the worlds of fashion and design. Since its opening in 2002, the Galleria Rossana Orlandi has become a must-see spot in Milan for all design lovers, being considered one the best platforms for avant-garde design. During this edition of Milan Design Week, all eyes were on the gallery […]
Cristina Celestino is a good example of a designer who goes by the philosophy of basing her work on observation and research. In all her works she’s known for tackling the potential of many shapes, functions as well as going beyond the traditional relations between fashion, art and design. She currently […]
As you might heard a few times before, iSaloni 2015 its coming…we’re just a month away of Milan Design Week 2015 . Today, Milan Design Agenda brought you a fresh new…Ford is highlighting the company’s commitment to innovation through design by
announcing with iSaloni fair 2015, the creation of an unique interactive installation in
“FAVILLA. To every light a voice” examines the science of light through an immersive
experience that highlights the way light moves, how it is seen by the eye, and how it
allows people to discover new shapes. “FAVILLA”, which literally translates to “spark” in
Italian, is curated by Attilio Stocchi, the architect behind previous Salone del Mobile
installations “the arbour” (2011) and “skybook” (2012).
“A successful design requires more than pleasing aesthetics – it needs to connect with
consumers, speak to their aspirations and pleasantly surprise them,” said Moray Callum,
Ford’s vice president of Design. “This installation takes visitors through an unexpected
discovery process that perfectly reflects Ford’s philosophy that design is an emotional
journey orchestrated around the customer”.
2015 is the International Year of Light and Light-Based Technologies. The immersive
“FAVILLA” installation unfolds inside two perception-altering large boxes amid a dazzling, reflective show of lights, much like the interior of a geode. Visitors also encounter a disruptive and engaging product!
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