You might be wondering: what is this group called Design Holding and what is it about? Well, this is a project that was recently created by Investindustrial and The Carlyle Group, consisting of the new global high-end interior design group that brings together the three iconic companies: B&B Italia, Flos and […]
Fendi opened its first flagship store dedicated to home furnishes and design in Milan design district heart, Via Montenapoleone, right next to Fendi boutique store. The location is exceptional and now you have no reasons to take a tour into one of the next best Milan design stores.
The elegant inner courtyard of the Palazzo designs an entrance to the store, an invitation to explore the sophisticated rooms of an eclectic contemporary residence. The space, over 400 square meters on a single level, is located inside Palazzo Carcassola-Grandi, a fine specimen of the Italian architecture of the 16th century.
The aisle, accessible from the main portal designed by the renowned architect Giò Ponti, states, since the entrance, the highest craftsmanship of Fendi; an experiential path enhanced by the iconic Fur Tablets, 13 Made-To-Order pieces in fur.
Three different living areas celebrate the values of the Fendi Casa Contemporary Collection, shaping multiple universes defined by sharp and geometric lines distinctive of the Toan Nguyen’s aesthetics.
Materials including leather, bronze and marble create an interplay between design accessories and spaces that showcase the items in the Fendi Casa Contemporary collection. The color palette is defined by elegant contrasts with a continuous balance between light and dark tones.
With its minimalist aesthetic, the 400-square-meter space welcomes the contemporary mood of the Conrad armchair and the Ford table. New pieces designed by Toan Nguyen and presented at the Milan Furniture Fair – including the Soho Lite sofa and the Blixen armchair – are joined by lamps designed by Italian architect Marco Costanzi.
The store also includes an outdoor area featuring the Fendi Outdoor furnishing, an exclusive private Eden to live in the open air.