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Just over two years since its launch, having toured the project around the world and having opened more than 500 points of sale in more than 40 countries, Kartell by Laufen is launching its first monobrand store in the heart of Milan’s Brera district, at Via Pontaccio 10.
Quality, innovation, materials research, emotion, glamour: these are just some of the ingredients and values that went into creating a project that, since its very beginning, was a born winner.
A signal to the international market that it is here to stay, the Kartell by Laufen catalogue comprises a full range of furnishings, accessories, sanitary ware and other bathroom fittings designed by Ludovica and Roberto Palomba.
Its efforts were also recognized by some of the sector’s most eminent opinion leaders, including Wallpaper, which awarded it the prize for Best Wash at the Wallpaper Design Awards 2013, and Elle Decoration International, which named it the winner of the EDIDA 2014 prize in the Bathroom category.
From 2013 to 2015, an intensive, far-reaching roadshow saw international events taking place in major cities (London, Brussels, Prague, Warsaw, New York, Miami, Paris and San Paolo) and took the project to some of the biggest design fairs in the world (Salone del Bagno 2014 and ISH Frankfurt 2015). These events gave the international public the chance to get up close and personal with the product and truly understand its value.
As proof of this commitment to retail, Kartell by Laufen is launching its first monobrand store in the heart of Brera, at Via Pontaccio 10: about 200 square metres, with four store windows opening onto the street. The setting of this first space is committed to Ludovica and Roberto Palomba, considered as best interpreters of a new way of conceiving bathroom projects. The internationally famous architects and trend setters for bathroom design, as well as designers of the entire collection, are featuring the best of Kartell by Laufen in unexpected thematic and chromatic moods.
If you are in Milan for the Milan Design Week 2015, don’t forget to go there and check the store! Share your opinion with us!