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What are doing the italian furniture brands in elegance? Rubelli and Kvadrat are in the both side of, providing high home decor mood and finest collections in upholstery! Curated by Giulio Ridolfo, Kvadrat and Rubelli, gathered forces for Moroso furniture, exhibiting an one of the most incredible italian design collections in upholtery, in a via Pontaccio showroom. Here it is one reason to start to pay attention for what is coming at isaloni 2016 and Milan Design Week 2016!
Moroso holds the world premiere presentation of its Setting the Elegance collection in its Milan showroom with one idea in mind? Use Kvadrat fabrics and Rubelli to coat, as if they were clothes, design chairs copyright which supply the covers for the company’s seating designs. Moroso, a family business, is now headed by the second generation: Roberto, CEO, and Patrizia, art director.
The project – started in 2013 with an impressive display at the Museum of Textiles and Decorative Arts in Lyon – born from the desire to experiment, to learn about the different contamination of the fashion with the interior. An exercise in style, away from the standards of classical coatings, involves two major suppliers of brand Friuli to create new sophisticated atmospheres.
“Use complex languages extrapolated from non-academics to shape, design and creation,” this thought of Giulio Ridolfo who, along with Patrizia Moroso, chose seats and fabrics inspired by haute couture tailoring.
The Berlin Citterio, the Double Zero Adjaye, the collection of Miss Franzolini, the Doodle Sofa Front of the couch Print by Wanders or set of Big Mama Iosa Ghini are just some of the icons of design borrowed from the catalog for the ressettaggio elegance. Seats, armchairs and sofas on one side, silk velvet, jacquard, chiffon, georgette, corduroy, tartan other. From form to finish: all elements of the creations are designed to transform the newspaper.
Get ready for what is coming at Milan Desing Week 2016!