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Milan Fashion Week Spring/Summer 2015 is history, but fashion won’t stop…and Missoni is the proof of that. Milan Design Agenda shows you the last Missoni Winter 2015 advertising! One more Famous Fashion Designers article just for you!
A play on surfaces, veining, variations and tonal contrasts. An interweaving of reality and trompe-l’oeil, interior design and fashion, marble and knit. Missoni’s new advertising campaign translates the themes, materials and forms of Missoni Winter 2015 advertising collection.
Every picture is transformed into an all-encompassing vision that involves and shapes backgrounds and figures-A continuum of marbled patterns, stripes and streaks that forms the backdrop. It stretches onto tight dresses, oversized jackets and bodysuits, and from rough or polished stones to knitted jacquards and featherlight printed jerseys that overtake the space, wrapping the body, adorning the skin like a tattoo.
Declined Marble is made into various weights, thicknesses and consistencies; framed in wood. Thick as stone slabs. Thin as sheets of paper. And as elastic, tight to the body and weightless as knit or jersey. Gathered from natural landscape andreproduced in trompe-l’oeil versions, it evokes the patterns, geometries and studied asymmetries of the Eighties Postmodernist artist Richard Artschwager, enlarged and off-scale.
Shot by photographer and artist Viviane Sassen, the images show Saskia De Brauw interacting with an acyclic cube in a set appointed with marble slabs. Trompe-l’oeil versions of the stones’ veining are reproduced on the clothes she models.
The campaign is debuting in the September issue of international fashion publications. A contemporary traveller between geography and literature, reality and imagery, performed in this campaign by Roch Barbot.
See Missoni Winter 2015 advertising collection below
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