Euroluce 2017 – new lighting design collections preview
Euroluce 2017 starts in one week from today, and Milan Design Agenda brings you a preview of 4 lighting design brands that will exhibit its new collections at the time Salone del Mobile 2017 comes to town.
PANZERI | Pav 11 Stand D39 E40
At Salone del Mobile.Milano, 2017 is the year of Euroluce, an event that coincides with Panzeri Carlo Srl’s 70 years of activity. The lighting design brand founded in 1947 will attend the event with a logo dedicated to its important milestone and a new company payoff that reiterates, after seven decades in the business, its distinguishing characteristics.
The words “We Make Light”, that accompany the name of the company, put the emphasis on the family (We) and its ability to create light (Make Light) that has been passed down across three generations.
The 70-year anniversary will be one of the leitmotifs of Panzeri’s stand at Euroluce. It will be a trendy temporary location, thanks to contaminations from the fashion world brought by its designer, the architect Carmen Ferrara, who comes from Milan’s catwalk world.
Terzani’s Precious Design Concept is luxury evolved. Each piece in this new lighting collection breaks the staid boundaries of traditional luxury, and incorporates stunningly modern design, cutting-edge technology, artisan craftsmanship and precious materials. The result are sculptures of light whose illumination transforms spaces through dynamic lighting and shadow effects.
Manta designed by Dodo Arslan & Nicolas Terzani
Manta is the latest design featuring the distinctive lead crystal first unveiled in Nicolas Terzani’s best-selling Mizu. Collaborating with designer Dodo Arslan, the two imaginative minds created a light featuring sinuous, undulating lines. The results are soft waves of crystal light reminiscent of being underwater.
Epoque designed by Stefano Papi & Saviz Yaghmai
Epoque is a light sculpture designed to study chiaroscuro and volumes. The result is a modern expression of these Renaissance-era techniques in a stunning chandelier. Composed of curved, organic lines, Epoque’s frame is made of flexible and durable brass metal, suspended by nickel metal chains. Two bands of metal, a central elongated section and an external band of wide arcs, allows the light to envelop a room in reflections of soft light.
Kika designed by Franziska Hinze
The glamour and allure of the Golden Age of Hollywood drove the inspiration for Terzani’s newest pendant, Kika. Incorporating modern technology with new materials, designer Franziska Hinze created a contemporary fixture reflecting this exciting period in cinema.
Balancing proportions was also part of the inspiration behind Kika’s shape. The light is made of hundreds Photo-etched, metal pendants, attached meticulously by hand to metal rings. The final result is similar to that of a fine jewel, floating in the air, and shining in every direction. To enhance the contrast of light, Terzani offers Kika in different color variations.
SLAMP and the Maison Montblanc, who both strive to create luxury apparel, share the values of essential aesthetics combined with sustainable innovation. They will present the desk table lamp, designed by Analogia Project, in the Montblanc boutique located on Milan’s Via Montenapoleone, as well as in Slamp’s official Euroluce stand during the upcoming 2017 Salone del Mobile, running April 4th to 9th.
Montblanc and Slamp believe that an inspirational design object’s beauty should envelop, creating not only suggestive attraction but positive, non-invasive interaction, qualities that define both of their identities. Overlay exudes simple elegance, quietly urging productivity. Analogia Project’s design does so flawlessly using a brass body and base, topped off by layers of Slamp’s patented materials, precisely cut to create a warm palette of varying densities.
ITALAMP & MARCO PIVA
The ancient tradition of glass is interpreted for Italamp by Marco Piva, an Italian architect and designer who shares with the company a style that focuses on modernization. The result is the Crowns suspension lights family, featuring elegant products designed for both classical and contemporary interiors.
At the upcoming Euroluce show, the company will introduce an evolution of the product family. While large-scale lights remain the strength of the collection , floor lamps and sconces have been added. This transforms Crowns into a complete collection that – thanks to the variety of products united by a strong, cohesive visual identity – can satisfy the diverse needs of customers, architects and design professionals.
The 130 cm diameter light allows the magnificence of Crowns to enhance Milan modern hotels and exclusive residences, complementing a luxury lifestyle.
During the Milan Design Week 2017, the Crowns light will be displayed in its new colour at the related exhibition My Light Years by Marco Piva, in the courtyard of the Stelline Building (Corso Magenta 61).