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From October 22 to 28 Milan hosts the Be Original Week, a week dedicated to the defense of copyright in design. The program for the week includes : the launch of the site on October 22 , with all the information on Weekend and Be Original Cataloque , an online catalog dedicated to original pieces through which consumers will be informed about the identity and the ‘ originality of a project.
The windows of La Rinascente in Piazza Duomo will host an installation by Elle Decor Italy that represents the visual Catalogue of Be original . An exhibition of twenty objects that tells , along with the iconic pieces of the great masters , even contemporary pieces representative from the point of view of design and from that innovation. The products are identified through a special ” identity card” that will appear in the window.
Needless to say, there are so many companies that participate in the program and is rich of events from B & B, Boffi, Molteni, Foscarini, Living Divani and others, between showrooms and themed shops are open to all, every evening. The eight windows de laRinascente of Piazza Duomo, for example, will host an installation of 21 design objects in a special display that is the visual of the Be Original Catalogue.
That is, an on-line catalog dedicated to the history of the original parts and original designs. In short, an opportunity to gain momentum in the world and in the history of the “real” design, not to mention that throughout the week we buy designer pieces at special prices with discounts up to 20%.
Wednesday, 23rd October
Storie di Design Originale – Riccardo Blumer
Icone di ieri e di domani – Francesca Molteni & Marco Sammicheli
Thursday,24th October
Storie di Design Originale – Ludovica & Roberto Palomba
Foscarini: Creativitá e Originalitá – Marco Sadler, Alessandro Vecchiato & Carlo Urbinati
Inspirazione, creativitá, emozione – Fiorella Villa
Friday,25th October
Storie di Design Originale – Piero Lissoni
Dalla Scatola alla stanza, l’evoluzione dell’armadio – Lorenzo Porro
Design in bagno – Giulio Cappelini
Forma, funzione e materia – Giampaolo Benedini
via Alice Rosati @Vanity Fair Italia
