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Acne, a swedish fashion brand has opened its first Milan flagship store on Piazza del Carmine in the Brera district – an area of the city populated with designer shops and galleries. With this opening, Acne becomes the latest design brand to favour pink for interiors, using it to colour the ceiling in its new Milan store.
Its 165 sqm store embodies a unique character which references its italian location. Previously hosting a Marc Jacobs store, acne studios has integrated their scandinvanian aesthetic into its new space. A minimalist approach focused on texture, materials and subtle details is prominent inside. Rosa Baveno granite from the baveno region is used on the floors; set at the same level as the piazza outside to create a seamless flow.
Acne’s walls are feature of stainless steel arch shapes that exactly mirror the windows, surrounded by the same granite as the floor, which is also seen by the monolithic granite tables and stools that display the products and appearing like ancient stone monuments.
The fashion brand also commissioned a custom-made lighting fixtures system specifically for the store, named The Mega. Attached to the pink ceiling, The Mega has multiple fixtures each made of polished aluminium. While the expansive windows allow natural light to flood the store during the day, the lighting retains the same level of glow at night.
A signature of all Acne stores, the shelves, rails and fixtures are also made from stainless steel – contrasting with the granite tables and stools that the brand describes as “ancient stone monuments”.